MEMPHIS, Jun 27, 2014 -- USDA Rural Development State Director Bobby Goode today joined the Memphis Area Association of Governments (MAAG) Chairman Hugh Davis Jr. and local leaders to announce funding for the expansion and support of a comprehensive marketing strategy focused on regional tourism in Southwest Tennessee. The announcement was made during a MAAG event at Memphis International Airport.
“Tourism not only grows businesses and jobs, it brings outside revenue to the community,” said Goode. “MAAG is leading the way in developing partnerships to improve the quality of life for people throughout the region.”
The program is funded with a USDA Rural Business Enterprise Grant of $20,000, and a $20,000 match from MAAG. The campaign, West Tennessee Day Trippin’, will support small businesses and encourage entrepreneurship in Fayette, Tipton, Lauderdale, and rural Shelby counties by raising awareness in regional attractions and increasing both visitor trips and travel-generated revenues to the area. Funds will be used to help highlight and further the marketing campaign through equipment purchases, website maintenance, professional consultation services, and the exploration of outside sources to promote rural tourism.
Others participating in the event included Executive Director Pamela Marshall, Senator Lamar Alexander’s Representative Mary Wooldridge, Shelby County Mayor Mark Lutrell, newly appointed MAAG Executive Director Ralph Moore, and RD Area Director Arlisa Armstrong and Specialist Joel Howard.
USDA Rural Development invests in jobs, infrastructure, community development, health, education, homeownership and affordable rental housing to improve the lives of people in rural areas and the economic health of rural communities. During the last four years the agency has assisted more than 1.5 million Tennessee families and businesses in 158 communities, investing more than $3.7 Billion into local economies through affordable loans, loan guarantees and grants.
For more information on USDA Rural Development programs available in southwest Tennessee, contact the Jackson Area Office at 731-668-2091, or 800-342-3149 x1495. Visit us online at www.rurdev.usda.gov/TN.
USDA is an equal opportunity provider and employer. To file a complaint of discrimination, write: USDA, Office of the Assistant Secretary for Civil Rights, Office of Adjudication, 1400 Independence Ave., SW, Washington, DC 20250-9410 or call (866) 632-9992 (Toll-free Customer Service), (800) 877-8339 (Local or Federal relay), (866) 377-8642 (Relay voice users).