Ownership
Manual
Bioenergy
Study assesses four
primary ownership
models for
biofuels
Editor's note: This article presents findings
of Informa Economics, a consulting firm
headquartered in Memphis, Tenn. The
article does not reflect any official position of
the U.S. Department of Agriculture or of
any other government entity.
he U.S. Department of
Agriculture
commissioned Informa
Economics Inc. to study
the business models in
use in the renewable transportation
fuels industry. In addition to providing a
full description of the basic business
models used in biofuels production, the
objectives of the study were to:
- Articulate the advantages and
disadvantages of each model and the
conditions of the marketplace
products and raw materials, sources of
capital and regulatory and tax
environment that most favor use of
each particular model;
- Assess public policy and USDA Rural
Development programs to align
particular models to conditions best
suited to promote energy
development.
Industry background, structure
The ethanol industry is by far the
largest component of the renewable
transportation fuels sector, with 3.9
billion gallons produced in 2005 and an
estimated 4.9 billion gallons in 2006.
This represents dramatic growth from
1990, when production was 900 million
gallons, and 2000, when production was
1.6 billion gallons.
During the current decade, ethanol
industry growth has been accelerated by
a rise in petroleum prices and the
banning of the competing oxygenate
methyl tertiary butyl ether (MTBE).
Farmer-owned facilities participated in
this growth to a greater extent than
ever. As of November 2006, farmers
and other rural investors owned 50 out
of the 107 operating ethanol facilities,
or 37 percent of production capacity,
and they participated significantly in the
industry’s high profit margins.
About half of industry capacity is in
the hands of firms structured as either a
limited liability company or partnership
(LLC and LLP) or a cooperative. The
other half of the industry is controlled
by investor-owned corporations, such as
Archer Daniels Midland, which owns
20 percent of the industry’s production
capacity. Another 30 percent is owned
by privately held corporations, such as
Cargill and Abengoa Bioenergy.
Business models for biofuels
While a number of diverse business
structures developed in the ethanol
industry in the past 15 years, looking at
a cross-section of the industry, with
respect to producer and capacity, reveals
these four main business model types:
Corporate Model
The producer here is a corporation
(typically a Class-C corporation) or a
subsidiary of a corporation. Internal
staff manages the plant(s) and the
functions of grain procurement,
biofuels marketing and co-product
marketing. The producer does not own
or manage farmland. If the corporation
produces biodiesel, it is very likely to
own integrated oilseed-crushing
operations. Some corporations also
provide third-party grain supply and
biofuel and co-product marketing
services to other producers.
Archer Daniels Midland (ADM) is a
prime example of this model of
ownership. It is a vertically integrated
agribusiness conglomerate and is also
the largest biofuel producer in both the
United States and the world, with more
than 1 billion gallons of annual
production capacity (although a
pending deal may result in a company
that surpasses its production, see below).
The corporation owns an extensive
network of grain elevators and is one of
the world’s largest agricultural processors
of soybeans, corn, wheat and cocoa.
ADM is a Delaware corporation and
its stock is listed on the New York
Stock Exchange. With net sales and
other operating income of $36.6 billion
in fiscal 2006, ADM is the largest
example of the corporate business
model for biofuels. It operates seven
ethanol production facilities: Decatur
and Peoria, Ill.; Cedar Rapids and
Clinton, Iowa; Columbus, Neb.;
Marshall, Minn.; and Walhalla, N.D. It
is building two new 275-million-gallon
plants at its Cedar Rapids and
Columbus sites.
ADM has an experienced internal
sales force to market its ethanol. It
began offering ethanol-marketing
services to independent ethanol
producers last year. The corporation
controls substantial transportation
assets, including 20,000 railcars, 2,000
barges and 1,500 tractor trailers. It has
co-product merchandising capability via
its ADM Alliance Nutrition subsidiary.
“ADM is uniquely positioned at the
intersection of the world’s increasing
demands for both food and fuel,” says
ADM Chief Executive Officer Patricia
Woertz.
The Farmer-Owned Model
These businesses are generally
structured legally as either a cooperative
or an LLC or similar organization.
Farmers have a majority ownership in
the facility. In a co-op, or a co-op
within an LLC or which owns an LLC,
members have delivery obligations
(grain and/or oilseeds) to the facility.
They have access to storage, including
on-farm bins and limited storage at the
facility. Especially if the ownership is
through a cooperative, the business will
also have separate grain-elevator
operations.
The Chippewa Valley Agrafuels
Cooperative (CVAC) is an example of
the farmer-owned business model. It
was formed in the early 1990s with the
intent of establishing an ethanol facility
in Benson, Minn. CVAC was formed
with more than 650 shareholders, which
included producers, elevators and local
investors. Planning for the ethanol
plant began in 1993. CVAC teamed up
(with) the design/builder Delta-T
Corporation to form Chippewa Valley
Ethanol Co. LLC (CVEC). Delta-T
chose to become an equity investor
when local producers faced a significant
shortfall in their original equity drive.
CVEC’s original capacity was 15
million gallons, and was later expanded
to 20 million gallons. As the size of new
ethanol plants increased, CVEC
expanded again, to 45 million gallons in
2003, in order to stay competitive. In
late 2006, CVEC signed a letter of
intent with Fagen Inc. to build a new
40-million-gallon facility next to the
existing facility.
To improve its market position and
diversify its revenue stream, CVEC and
a group of other ethanol producers
founded Renewable Products
Marketing Group. RPMG was
established to collectively and costeffectively
market ethanol by
aggregating sales in volumes demanded
by buyers. RPMG members also used
their combined buying power to reduce
costs of enzymes and other raw materials.
CVEC teamed up with Pete’s
Wicked Ale in 2003 to produce Shakers
Original American Vodka, a premium
brand. CVEC has proven that the
farmer-owned business model can be
adaptive and progressive and that it can
offer business strengths that go well
beyond an assured grain supply.
Engineer/Builder-Owned Model
These firms either own facilities
outright or maintain a significant
ownership interest, along with other
investors, in individual plants. In either
case, the design/build firms maintain a
controlling interest in management.
Because of their ownership in multiple
facilities, these firms have the scale to
support an internal staff that conducts
grain procurement and biofuels/coproduct
marketing. They may also
provide services to unaffiliated plants.
From the Broin family’s small-scale
entry into the ethanol industry in the
1980s, it would have been difficult to
predict the extensive role that the Broin
Companies now play across the
ethanol-supply chain today. The family
built a small plant on its farm in
Kenyon, Minn., in 1983. The Broins
then purchased and refurbished a
foreclosed ethanol plant in Scotland,
S.D., in 1987.
From such small beginnings, Broin
& Associates began providing ethanol
facility engineering and construction
services for other organizations. By the
end of the 1990s, Broin Companies
provided a range of services to ethanol
producers and became the prototype
engineer-owned business model.
Renamed POET in May 2007, this
group of companies provides a
comprehensive array of services for
ethanol producers. In 1991, it began
operating a center for plant design,
engineering, construction and research.
A management company was formed in
1994 to provide management services
for Broin-designed plants. Dakota Gold
Marketing was established in 1995 to
market Dakota Gold Enhanced
Nutrition Distillers Products. In 1999,
Ethanol Products was formed to market
ethanol and carbon dioxide.
Twenty-three operating ethanol
plants with a combined production
capacity of over 1.1 billion gallons have
been designed and built by POET. An
additional five plants totaling 375
million gallons were under construction
or development in December 2007.
POET retains an equity interest of
20-25 percent in its partners’ plants.
With its engineering and construction
capabilities, ownership and management
of partner plants, as well as its
ethanol and distillers grains marketing
services, POET has pioneered the
“engineer/builder-owned” business
model.
The “Franchise” Model
This is not a vertically integrated
model, but rather is characterized by a
dependence on third-party service
providers to link the firm to its supply
chain. The plant is a “cookie-cutter”
facility designed and built by one of the
major engineering firms (consortiums),
and its production process is monitored
remotely by the builder.
Third-party service providers are
depended upon to procure feedstock
(grain or oil) and to market biofuels and
co-products. New operations under this
model are generally required by their
financial institution(s) to enter into
long-term agreements with these
service providers. In turn, the service
providers might invest a modest amount
of capital in the facility.
ASAlliances Biofuels LLC (ASA) was
formed in 2004 by Americas Strategic
Alliances LLC, a firm specializing in
merchant banking and investments.
ASA’s business plan combines top-tier
service providers with sophisticated
financial partners. Each facility is to be
built by Fagen Inc. and located adjacent
to an existing Cargill Inc. grain elevator.
ASA began construction on two
planned ethanol facilities in 2006, each
with a capacity of 110 million gallons
annually, in Albion, Neb., and
Bloomingburg, Ohio. Construction
began on a third facility in Linden,
Indiana in 2007.
Cargill Inc. is contracted to provide
corn and natural gas procurement
services and ethanol and distillers grains
marketing and transportation services.
United Bio Energy Management LLC
will provide operational and
maintenance support.
In addition to negotiating contracts
with the construction, grain supply,
product off-take and facilities
management firms, ASA put together
the group of equity backers for the
three facilities and obtained the
required debt financing. A group of
private equity firms comprised of
American Capital Strategies Ltd.,
Laminar Direct Capital, L.P. (a member
of the D.E. Shaw group), U.S.
Renewables Group LLC and Midwest
First Financial Inc., provided a
significant portion of the equity and all
of the subordinated debt to ASAlliances
Biofuels. Challenger Capital Group
Ltd., a Dallas-based, full-service
investment bank, secured $148
million in equity and subordinate debt.
In September 2007, VeraSun Energy
Corp. announced plans to acquire the
three ethanol plants from ASAlliances
Biofuels LLC for $725 million. The
acquisition is expected to increase
VeraSun's total production capacity to
approximately 1 billion gallons by the
end of 2008.
In a sense, the “farmer-owned” and
“engineer/builder-owned” business
models can be viewed as variations of
the “franchise” model. However, they
also have elements of vertical
integration that differentiate them from
the pure “franchise” model. Farmerowned
operations are linked to the
farmer segment of the supply chain, and
in some cases there is integration with a
grain elevator. This arrangement can
reduce, but not eliminate, the need for
a feedstock supply agreement for
ethanol operations.
Third-party marketing
organizations
The advent of third-party marketing
organizations is an important
development in the industry and a key
component of certain business models,
especially the “franchise” model. As of
December 2007, there were 120
companies owning 134 ethanol facilities
in operation, with 66 facilities under
construction.
Besides being costly for each of these
facilities to have internal sales staff for
ethanol and distillers grains (the main
co-product of dry-mill ethanol
production), it would be particularly
inefficient for fuel blenders to have to
purchase ethanol from 100 or so
different firms. Moreover, rail carriers
favor unit train shipments of about 100
cars and a limited number of origin and
destination points (preferably one of
each). These preferences are reflected
in their rate structures.
Until recently, it was necessary for a
company to have a minimum of 100
million gallons of annual production to
justify having an internal sales staff.
However, given the proliferation of
individual plants of that size, the
minimum size has increased. Although
there is no set rule, operations
producing an aggregated 300 million
gallons annually are more likely to use
an internal sales staff. However,
virtually all new entrants into the
industry are encouraged by their
lenders and debt holders to use a thirdparty
marketing company, at least until
they’ve gained sufficient industry
experience.
VeraSun Energy Corp. owns eight
plants with 560 million gallons of
annual production, and has an
additional 330 million gallons of
capacity under construction.
At press deadline for this article (in
early December), VeraSun had recently
announced a proposed purchase of U.S.
BioEnergy Corp. of Inver Heights,
Minn., which would combine the
nation’s No. 3 and No. 4 ethanol
producers into one company. The new
VeraSun would have about 1.6 billion
gallons of annual production at nine
existing plants, with seven more under
construction.
The deal was expected to be
completed by March of 2008. If
completed, the combined VeraSun-U.S.
BioEnergy would surpass both ADM
and POET in production. VeraSun
recently transitioned to market its own
ethanol, a service which had been done
by Aventine Renewable Energy.
CHS Inc., the nation's leading
farmer-owned energy and grain-based
foods company, had owned about 20
percent of U.S. BioEnergy. If the
merger is approved, it will own about 8
percent of VeraSun.
The CHS board of directors voted in
favor of the VeraSun merger. CHS has
marketed ethanol-blended fuels for
more than 25 years and currently is one
of the nation's largest suppliers of
blended fuel products, which it
distributes through 64 terminals.
Cellulosic ethanol applications
With the advent of cellulosic ethanol
in the coming years, the issues of cost,
legal structures and management are
expected to become even more acute.
Capital expenditures per gallon of
capacity for cellulosic plants are
estimated to be at least three times
those for a corn-based plant. Between
the total cost of a facility and obtaining
the rights to use cellulosic ethanol
technology, it is possible that only large
corporations and private equity funds
have the financial resources to provide
the equity for such ventures, especially
given the associated risk.
Given the importance of intellectual
property in cellulosic ethanol and the
fact that some of the main engineering
companies serving the corn-based
ethanol industry are also devoting
resources to cellulosic ethanol, the
engineer/builder-owned business model
are likely to rise in prominence.
Collection and storage systems have
yet to be established for crop-based
feedstocks, although central milling
locations exist for some forest and paper
products. Given the scale of the
investments and the role of intellectual
property in cellulosic ethanol, it is
possible that the farmer-owned business
model will struggle to be relevant in the
new industry. However, farmers will
still be the main source of cellulosic
feedstock. A hybrid business model
could be developed to bring feedstock
producers into the ownership structure.
The Broin/POET system of
partnering with farmers and other rural
investors seems to be adaptable for this
purpose of tying together capital,
intellectual property and feedstock. But
the feedstock supply linkage will need
to be enhanced. Given the legal and
management issues discussed above, it
seems imperative to ensure that any
necessary modifications to legal
structures and management systems be
put in place during the next few years if
farmers and other rural investors are to
participate fully in the cellulosic ethanol
industry of the future.
Business models are likely to become
even more complex with the advent of
cellulosic ethanol. For while corn is the
predominant feedstock for the ethanol
industry of today, a variety of feedstocks
— corn, agricultural wastes, dedicated
energy crops such as switchgrass and
miscanthus, forestry products and
others — are expected to be used by the
cellulosic ethanol industry of tomorrow.
The feedstock producers of tomorrow
are, therefore, likely to be much more
than row crop farmers. The “farmerowned”
business model will have to expand
to embrace these new producers.
With the advent of biorefineries, the
number and specialization of coproducts
should multiply and require a
more diverse and complicated mix of
third party marketing firms. In the case
of some products with highly technical
applications, the use of specialized
marketing firms or long-term off-take
agreements will be necessary because of
the extraordinary expense of a facility
having internal staff to perform such a
highly specialized and technical sales
function.
It’s quite likely that more business
models will be created by the advent of
cellulosic ethanol. And we can expect
them to be even more complex than
today’s business models.