"Bird" by Takealook.
Courtesy Kath M'Closkey
Carving a Niche
Arctic cooperatives serve as
midwife to birth of Inuit art
By Kathy M’Closkey, PhD
Department of Sociology and Anthropology
University of Windsor, Canada
e-mail: mcloskey@uwindsor.ca
ne of the great “cultural miracles” of the 20th
century occurred when the world discovered
the beauty of art produced by the native Inuit
people of Canada’s Arctic
regions. This process,
which began in the 1950s, was
chronicled by Nelson Graburn,
an anthropologist at the
University of California at
Berkeley, in a series of articles
published during a 40-year
period (1967-2004), in which
he described the spectacular
rise of Inuit art and its reception
internationally.
This article draws on
Graburn’s writings as it examines
how the cooperative business
structure helped Inuit
communities that were spread
across the broad expanse of northern
Canada to combine forces and tap
international art markets, generating
desperately needed revenue for their
people. A half century later, these artisan-
owned businesses remain a vital cog
of the region’s economy.
Fur market collapse
necessitates change
The shift to trapping animals such as
white fox, which occurred at the end of
the 19th century, was a short-lived
financial success for many Inuit. After
the collapse of the fur market in the late 1940s — due to
competition from Russia, fur farms and synthetics — the
Canadian government expanded its presence in the North to
affirm its sovereignty and administer welfare. Until World
War II, the typical Inuit winter settlement consisted of a
Hudson Bay Company (HBC) store, a Royal Canadian
Mounted Police (RCMP) post, Anglican and Roman
Catholic churches and a few Inuit households whose members
were employed by the non-Inuit institutions.
Dozens of small satellite camps near favorable hunting,
fishing or trapping sites were spread out over a vast region.
Inuit only congregated near the permanent settlements during
the summer to trade, socialize or to find temporary
employment unloading supply ships. The Inuit population
hovered around 11,000, with 500 non-Inuit. About 60 percent of Inuit livelihood was derived from government subsidy.
Small carvings of bone, ivory or
stone had played a peripheral role in
trading activity with both whaling crews
and the HBC. The government encouraged
production of souvenirs to alleviate
welfare payments and provided the
HBC with credit to buy crafts.
Salea Kakashuk at her loom, 1981.
Courtesy Kathy M'Closkey
After World War II, the federal government
moved into the north on a
massive scale. The Cold War prompted
development of the Distant Early
Warning (DEW) line. National and
international political events forced the
Canadian federal government to take
more direct responsibility for its
northernmost residents. Day schools
and nursing stations were built alongside
housing for southerners.
In 1948, painter James Houston
journeyed north and serendipitously
discovered the souvenirs carved by
Port Harrison (now Inujjuaq) Inuit.
Captivated by their charm, he brought
them to the Canadian Handicraft
Guild upon his return to Montreal.
When Houston returned north in
1949, he purchased 300 carvings for $5
each. These sold quickly at a Guildsponsored
event.
Houston returned to the Arctic,
backed with $8,000 provided by the
Northwest Territories Council.
Although 20,000 carvings
sold within three years,
such rapid success nearly
capsized the project.
By Christmas 1952, the
shipment was far too
large for the Guild to
handle.
Houston contacted
Eugene Power, a
long-time friend
and successful
businessman
from
Ann Arbor, Mich. Power purchased the
entire output for $15,000 and formed
Eskimo Art Inc., a nonprofit corporation
that garnered exclusive importing
rights into the United States. He then
sold many of the sculptures through his
influential connections. Throughout
the 1950s, the HBC also purchased
carvings, but when inventories failed to
move, it stopped buying.
An oil tanker brings winter supplies
to Pangnirtung in 1981 in what was
the Northwest Terriroties, now called Nunavut.
courtesy Kathy M'Closkey.
The birth of Inuit art
Although off to a rocky start, within a
decade of Houston’s inaugural trek
north, Inuit carving was transformed
into a multi-million-dollar enterprise.
How did this miracle happen? Small
producer/consumer co-ops subsidized
by the federal government were
organized during the 1960s. The first
Arctic co-op was incorporated in
George River in spring 1959. Within
four years, there were 52 co-ops,
including 11 in Arctic Quebec.
Quebec marketed Inuit art
through La Fédération des
Coopératives du Nouveau
Québec (FCNQ), run
by Inuit managers,
whereas the government of the
Northwest Territories (NWT) formed
Canadian Arctic Producers (CAP) in
1965 with non-Inuit management. By
the mid-1970s, CAP wholesaled sculptures,
fine arts and crafts to over 700
dealers in 11 countries. Building on the
Canadian Guild of Crafts, CAP set and
maintained standards including cultivating
an elite clientele.
In 1961, the Inuit Art Section, a division
of Northern Affairs, sponsored the
Canadian Eskimo Arts Council (CEAC)
as an advisory board of professional
artists and museum personnel to oversee
development and promotion of
Inuit printmaking, first introduced by
Houston at Cape Dorset in 1959. The
board’s most controversial responsibility
involved acting as gatekeeper related to
the rejection of prints created in workshop
co-ops. Regional styles were cultivated
or sustained by outside professional
advisors.
Due to controlled marketing and
intensive promotional efforts, Inuit art
drew high prices. Full-page ads published
by the NWT Economic
Development and Tourism in Inuit Art
Quarterly featured a large sculpture
adjacent to the phrase: “Helping Inuit
artists to help themselves.” Copy adjacent
to the igloo logo reads: “this tag is
your certification from the government
of Canada that carvings bearing this
label are genuine and can be imported
duty-free anywhere in the world.” Inuit
artists also enjoy protection from copyright
infringement and additional
income can be generated through the
sale of reproduction rights for calendars,
stamps, illustrations, etc.
By 1975, carving had become the primary
occupation of many of the 9,000
adult Inuit, providing money for expensive
items such as guns and snowmobiles.
Cash income per family averaged a
six-fold increase in less than 25 years. By
1978, 52 co-ops sold $24 million worth
of goods and generated $6.5 million in
income as the single largest employer in
the north. Eighty percent of the adult
Inuit population belonged to co-ops.
During the 1970s, Inuit artworks
also achieved widespread recognition
through international touring exhibitions,
catalogues and conferences. For
example, Sculpture Inuit: Masterworks of
the Canadian Arctic, was organized by
CEAC, funded by the Department of
Indian and Northern Affairs [DINA],
supported by National Museum of Man
and the Department of External Affairs,
and circulated internationally. The
exhibit heightened demand for Inuit
art. Carving and printmaking became
symbols of Canadian identity globally
and simultaneously the largest source of
income in the North.
During 1980, the wealthiest co-ops
in Quebec purchased more than $1 million
in carvings. A decline in demand
occurred shortly thereafter, when
FCNQ’s inventory reached $2 million
and CAP held inventory valued at more
than $1.5 million. Co-op members
sought ways to bypass costs associated
with marketing through CAP by selling
directly to dealers.
Eric Mitchell, general manager of
CAP, cautioned against such a move,
noting the low returns to Alaskan native
artists who lacked a marketing system.
By 1980, with the Inuit population hovering
around 25,000, additional craft
projects featuring jewelry, pottery or
hand-sewn articles were organized in
several NWT Inuit communities. But
budget constraints ensued, prompting
the territorial government to attempt
privatization.
These efforts eventually failed. Coops
took over many of the original
shops, and, a decade later, the
Department of Culture and Communication
injected more money into the
arts and craft sector, managing most
facets, including acquisition of materials,
production, promotion, exhibiting
and marketing.
When the new Canadian Museum of
Civilization (formerly the National
Museum of Man) opened in Hull,
Quebec, in 1989, the inaugural exhibit
featured 20th Century Native Art. Of
9,000 works held in their collection,
about 7,000 were created by Inuit
artists. The Inuit Art Section of DINA
publishes a Catalogue of Services and
Collections. The IAC maintains biographies
on hundreds of artists, has catalogued
more than 100,000
slides, organized exhibits and
maintains a large library. The
nonprofit, Inuit-owned Inuit
Art Foundation publishes Inuit
Art Quarterly.
In 1977, anthropologist
Hugh Brody wrote: “Eskimo
[Inuit] carving, as it is now
internationally known, is a
consequence of southern domination
of Eskimo economic
life.” Yet the 33 co-ops currently
in operation are independently
owned and controlled
Native businesses which
operate retail facilities, hotels,
outfitting, arts and crafts and
property rentals, with combined
revenues of nearly $100
million in 2004. Since 1986,
the Arctic Co-op Development
Fund has provided more than
$300 million in financing.
Arctic Co-ops Limited markets
Inuit art to over 50 Canadian
galleries and 24 in the United
States and Europe. The organization
also owns five retail outlets
called “Northern Images.”
Women artists in spotlight
Inuit women artists have achieved
widespread acclaim relative to women
artists in other native societies.
Between 1965 and 1990, four Inuit
artists — all of them women — have
received the Order of Canada. The
appliquéd wall hangings from Baker
Lake have achieved national fame.
These immense works of art are on display
at the National Arts Centre in
Ottawa and Legislative Assembly in
Yellowknife. While working on my
Master’s thesis in the early 1980s, I visited
Frobisher Bay (now Iqualuit) and
Pangnirtung, home of the Pangnirtung
Tapestry Studio. The photographs that
accompany this article were taken at the
weave shop and the “Misuvik” or
sewing center at that time.
Since its inception, Canadian Inuit
have been promoted as artists to a
degree that no other ethnic group in the
world ever has. Between 1971 and 1994,
more than 1 million carvings were produced!
The better-known artists earn
very high incomes. But this “cultural
miracle” would not have happened without
government-subsidized cooperatives.
Today, more than 55,000 Inuit live
in 53 communities across the North.
In 1999, the Canadian government
settled a land claims agreement by
dividing the Northwest Territories into
two parts. Nunavut, which means “our
land” in Inuktitut, is now controlled by
Inuit. A 10 x 22-foot tapestry woven by
seven artists of the Pangnirtung
Tapestry Studio was recently installed in
Nunavut’s Legislative Assembly.
Co-ops bolster Arctic economy
Although the financial importance of
art production has declined relative to
an increase in other means of livelihood,
the co-ops continue to serve as
the financial backbone of most arctic
communities. Given their outstanding
success over the past five decades, it’s
unlikely that other forms of financing
will usurp their crucial role in sustaining
a broad range of Inuit-owned
businesses across the North. Vive
les co-ops!
The following websites contain
additional information regarding
the cooperative system in Arctic
Canada:
- http://www.arcticco-op.com/
co-op_location.html — Map of
region;
- http://www.ainc-inac.gc.ca/
pr/info/info114_e.html — Inuit
Information sheet from Indian
and Northern Affairs Canada.
Other components of this website
contain a wealth of information
including Arctic Co-ops Limited,
case studies of particular co-ops,
and an essay by Dr. Ian
MacPherson, director of the
British Columbia Institute for
Co-operative Studies. Dr.
MacPherson notes how the Inuit
success story is one of the most
extraordinary examples of aboriginal
entrepreneurship in the world.
- http://www.nacaarts.org/ — contains
information on organizations
that provide grants, support business
development, education, etc.
- http://www.usaskstudies.coop/ngc/ —
University of Saskatchewan website
for the Centre for Study of Co-ops.
References
This article draws upon source material
written by the following authors (for
complete citations of source material,
please e-mail the author at:
mcloskey@uwindsor.ca): Jean Blodgertt
(1980); Hugh Brody (1979); Helga
Goetz (1993); Nelson Graburn (1967-
2002); Diamond Jenness (1964); Kathy
M’Closkey (1996); Marybelle Myers
(1984); J.K Stager (1982); Virginia Watt
(1987). Photo scanning by Abby
Radouski and Steve Richter.
"Sitting Bear" by Jacob Irkok.
Courtesy ABoriginArt Galleries,
www.inuit.net
"Mother and Child"
by Josephine Angma.
Courtesy ABoriginArt Galleries.