F E A T U R E S
Catch the wind
Co-op's giant windmills work with Mother Nature to provide power
By Steve Thompson
The Big Apple
New products, added plant capacity play major role in Tree Top's sales strategy
By C. Lyon, C. Durham, S. Betula
The long haul
Is your co-op's farm to plant milk hauling optimal? This case study shows factors that can impact efficiency
By Peerapon Prasertsri, Richard L. Kilmer
The road up
Free-market reforms fuel growth of Ethiopia's co-ops
By Perry Letson
Benefits often key to keeping best employees
By Beverly L. Rotan
Building commitment
Sharpening you co-op communications can build member commitment and better reach select groups
By David Trechter, Robert P. King
DEPARTMENTS
COMMENTARY
MANAGEMENT TIP
NEWSLINE
On the Cover:
The fresh apple market has been depressed in recent years, leading to the failure of a number of packers. Tree Top, however, has used a well-honed marketing strategy to achieve record sales of processed apple products and has paid solid returns to its members. Story on page 8. Photo courtesy Tree Top and Abramowitz Studio Inc., Seattle
Ann Veneman, Secretary of Agriculture
Randall Torgerson, Deputy Administrator, USDA Rural Business-Cooperative Service
Dan Campbell, Managing Editor
Vision 2000/KOTA, Design
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