Innovation a necessity, not a choice,
for 21st century co-ops

By Kimberly Zeuli & Judy Turpin

Special Section: Organic Co-ops Taking Root

Going with the Grain
N.M. organic wheat co-op
provides lift to farmers, rural
By Catherine Merlo

Cream of the CROPP
Demand outstripping supply
as CROPP dairy products
go prime time
By Dan Campbell

Local-based, alternative marketing
strategy could help
save more small farms

By Thomas W. Gray

A Fresh Advantage
Co-op helps small farms
market produce to high-end
By Pamela J. Karg

Slice of the market
Penns Corner, Tuscarora co-ops
target growing restaurant trade
By Stephen A. Thompson

Who you gonna call?
ATTRA output helps low-input
ag expand its market niche
By Paul Williams

Trading Places
Fortunes of California rice co-ops took opposite trajectories
By Jennifer J. Keeling & Colin A. Carter

Soybean extruder opens new
doors for Dakota co-op

By Pamela J. Karg

Organic Co-op Taking Root



On the Cover:
Travis and Amy Forgues, Vermont dairy farmers, say organic farming and
co-ops play an increasingly important role in helping keep more family
farms, such as theirs, in operation. Photo by Carrie Branovan, courtesy
Organic Valley/CROPP

Mike Johanns, Secretary of Agriculture
Gilbert Gonzales, Acting Under Secretary, USDA Rural Development
Peter Thomas, Administrator, Rural Business-Cooperative Service
Roberta D. Purcell, Deputy Administrator, USDA Rural Business-Cooperative Service
Dan Campbell, Editor
Vision Integrated Marketing/KOTA, Design

Have a cooperative-related question?
Call (202) 720-6483, or
Fax (202) 720-4641, Information Director

RURAL COOPERATIVES (1088-8845) is published bimonthly by Rural Business-Cooperative Service, U.S. Department of Agriculture, 1400 Independence Ave. SW, Stop 0705, Washington, DC. 20250-0705 The Secretary of Agriculture has determined that publication of this periodical is necessary in the transaction of public business required by law of the Department. Periodicals postage paid at Washington, DC. and additional mailing offices. Copies may be obtained from the Superintendent of Documents, Government Printing Office, Washington, DC, 20402, at $23 per year. Postmaster: send address change to: Rural Cooperatives, USDA/RBS, Stop 3255, Wash., DC 20250-3255.

Mention in RURAL COOPERATIVES of company and brand names does not signify endorsement over other companies' products and services.

Unless otherwise stated, contents of this publication are not copyrighted and may be reprinted freely. For noncopyrighted articles, mention of source will be appreciated but is not required.

The United States Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs). Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA's TARGET Center at (202) 720-2600 (voice and TDD).

To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, D.C. 20250-9410, or call (202) 720-5964 (voice or TDD), USDA is an equal opportunity provider and employer.