Cattle, crops suffer in droughtís grip; co-ops fear even bigger
impact next year
By Nancy Jorgenson
Building brand recognition
How to run a champagne ad campaign on a beer budget
By Teri Ditisch
Bringing it home
Dakota Prairie Beef Co-op adding value to home-grown cattle,
By Raylene F. Nickel
Co-ops must capitalize on new opportunities
Major changes in agriculture raise big questions
for nationís cooperatives
By James Baarda
Business failures underscore need for dose of
By Dan Campbell
Veneman announces $75 million in grants;
co-ops get $18 million for value-added projects
ANNUAL INDEX OF ARTICLES
On the Cover:
Severe drought stunted crops and destroyed pasture across broad
swathes of the United States this summer. The impact on cooperatives
and their members is examined in this monthís cover story, beginning on
page 4. Grant Heilman Photo.
Ann Veneman, Secretary of Agriculture
Randall Torgerson, Deputy Administrator, USDA Rural Business-Cooperative Service
Dan Campbell, Managing Editor
Vision 2000/KOTA, Design
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