Squeezed Dry
Cattle, crops suffer in droughtís grip; co-ops fear even bigger
impact next year
By Nancy Jorgenson

Building brand recognition
How to run a champagne ad campaign on a beer budget

By Teri Ditisch

Bringing it home
Dakota Prairie Beef Co-op adding value to home-grown cattle,
By Raylene F. Nickel

Co-ops must capitalize on new opportunities

Major changes in agriculture raise big questions
for nationís cooperatives

By James Baarda

Business failures underscore need for dose of
preventive medicine

By Dan Campbell

Veneman announces $75 million in grants;
co-ops get $18 million for value-added projects



On the Cover:
Severe drought stunted crops and destroyed pasture across broad
swathes of the United States this summer. The impact on cooperatives
and their members is examined in this monthís cover story, beginning on
page 4. Grant Heilman Photo.

Ann Veneman, Secretary of Agriculture
Randall Torgerson, Deputy Administrator, USDA Rural Business-Cooperative Service
Dan Campbell, Managing Editor
Vision 2000/KOTA, Design

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