Rural Cooperatives September/October 2001









F E A T U R E S



Co-op-USDA partnership still strong after 75 years
by Patrick Duffey



Need for change trumpeted at NICE
Farm Bill Task Force proposes actions to reverse farm-income downward spiral
by Dan Campbell



Hazen selected top CEO communicator
by Dan Campbell



Season of turmoil
A price dispute between California's raisin growers and packers divides financially troubled industry
by Catherine Merlo



More than one way
Dairy cooperatives pursue varied paths to structural change
by Carolyn Liebrand



Communications linked to loyalty
If you want your co-op messages heard, it's still a face-to-face, hard-copy world
by Dan Campbell



Selling it!
Florida citrus industry boosts consumption with extensive, health-focused advertising and promotion
by Dan Campbell




D E P A R T M E N T S
Commentary
Newsline

On the Cover
Steve Kister, a third-generation raisin farmer and president of the Raisin Bargaining Association, says the industry must learn to work together better to survive the bitter price disputes of recent months. Story on page 13. USDA photo by Catherine Merlo magazine cover image







Ann Veneman, Secretary of Agriculture
Randall Torgerson, Deputy Administrator, USDA Rural Business-Cooperative Service
Dan Campbell, Managing Editor
Vision 2000/KOTA, Design

Have a cooperative-related question?
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Fax (202) 720-4641, Information Director


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