FEATURES

New global strategy
Year-round citrus demand has Sunkist tapping foreign
market supplies

By Claire Smith

Apple industry study shows value of producer
bargaining associations

By Shelly Grow, Amy Guptill, Thomas A. Lyson, Rick Welsh

Southern hospitality
Walton Electric Co-op makes a positive difference for Georgia


By Steve Thompson

More than milk
Dairylea’s scope of farmer services moves beyond milk marketing

By Pamela J. Karg

Minnesota leads the nation in co-op business volume
By Eldon Eversull

Wisonsin’s Westby, ‘Little Creamery That
Could,’ marks 100th anniversary

By Patrick Duffey

Top co-op communicators honored in Madison

Back to School
NICE marks 75th anniversary with return to campus as co-op
youth education program
By Jim Wadsworth and Craig Scroggs

GROWMARK certification program prepares
directors for new challenges



DEPARTMENTS

COMMENTARY
VALUE-ADDED CORNER
NEWSLINE



On the Cover:
For the first time, Sunkist Growers is putting its brand on some foreign-grown fruit in order to better meet market demand for a year-round citrus supply. Story on page 4.Orange photo courtesy Sunkist. A new study that compares the apple markets in Michigan and New York shows how growers in the former benefit from the existence of a bargaining cooperative. Story on page 6. Apple photo by Ken Hammond, USDA






Ann Veneman, Secretary of Agriculture
Randall Torgerson, Deputy Administrator, USDA Rural Business-Cooperative Service
Dan Campbell, Managing Editor
Vision 2000/KOTA, Design

Have a cooperative-related question?
Call (202) 720-6483, or
Fax (202) 720-4641, Information Director


RURAL COOPERATIVES (1088-8845) is published bimonthly by Rural Business-Cooperative Service, U.S. Department of Agriculture, 1400 Independence Ave. SW, Stop 0705, Washington, DC. 20250-0705 The Secretary of Agriculture has determined that publication of this periodical is necessary in the transaction of public business required by law of the Department. Periodicals postage paid at Washington, DC. and additional mailing offices. Copies may be obtained from the Superintendent of Documents, Government Printing Office, Washington, DC, 20402, at $3.50 domestic, $4.38 foreign; or by annual subscription at $15.00 domestic, $18.75 foreign. Postmaster: send address change to: Rural Cooperatives, USDA/RBS, Stop 3255, Wash., DC 20250-3255. order form

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